Care Guide
Rug Care
Simple, thoughtful care for handwoven rugs with history, texture, and perfectly imperfect character.

Care That Honors Craft
A few mindful habits help preserve the color, texture, and lived-in beauty of your Persian Ave rug.

01
Everyday Care
Let your rug settle into daily life while protecting its fibers from unnecessary wear.
02
Spills And Spots
Act quickly and patiently. Blotting protects the pile better than scrubbing ever will.


03
Deep Cleaning
For a thorough refresh, choose a specialist experienced with handwoven and vintage rugs.
Rug Care Questions
Practical answers for living well with an heirloom-quality rug.
How often should I vacuum?
Vacuum lightly once a week or as needed. Skip the beater bar to avoid pulling delicate fibers.
Can I use a rug pad?
Yes. A quality pad adds cushioning, reduces slipping, and helps protect both the rug and the floor beneath it.
What should I do after a spill?
Blot immediately with a clean white cloth. Work from the outside inward and avoid rubbing the fibers.
Is shedding normal?
Some shedding can occur with wool rugs, especially early on. Gentle vacuuming will help manage loose fibers.
How do I prevent uneven fading?
Rotate your rug every few months, especially in rooms with strong sunlight or uneven foot traffic.
When should I seek professional cleaning?
Choose a specialist for set-in stains, odors, or a full refresh. Look for experience with handwoven and antique rugs.
